Saturday, May 21, 2011

PACE: 4 Reasons Why Books Are Important In Evangelism


PACE is an easy way to remember why we need to include literature distribution in our evangelistic plans.

Patient-The books are patient.  Books have no egos, so they never get angry because someone is slow to understand or disagrees with the points it makes.

Accessible-Books are available 24 hours.  People can read the books I sell and give away at 2 or 3 in the morning.  So in a manner of speaking, I minister in my sleep.

Consistent-No matter how many times a person asks a question, books always give the same answer and tell the same story without tiring.

Extensive-The influence of the book extends further than your personal impact.  It goes places you can't.  I can sell a magazine to a lady who takes it to a public restroom and leaves it on the counter, where another lady picks it up an hour later and takes it home for her whole family to read.  

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